Camel Cigarette Collectibles Guide 1964-1995 incl Joe, Zippo Lighters & More

Description

Collector Bookstore
724 Delaware Street
Leavenworth, KS 66048
Collector Bookstore is a leading specialty retailer of price guides and reference books to inform and educate collectors and professionals in the antiques and collectors markets. Our customers include individual collectors, dealers, appraisers, auctioneers & other industry professionals. You won't receive heavily thumbed shelf copies from us! We buy most titles directly from the publisher and individual authors. Authors are encouraged to submit their reference titles for our consideration.
SO-SCH-1997-0764301969-WH3
Camel Cigarette Collectibles 1964-1995 by: Douglas Congdon-Martin
ISBN:
0764301969
Book Title:
Camel Cigarette Collectibles 1964-1995
Author:
Douglas Congdon-Martin
Binding:
Soft Cover
Copyright:
1997
Pages:
160
Size:
8.5 x 11 in.
Collector Bookstore is a retailer of new books located in Leavenworth, Kansas. We specialize in price guides and reference books for the antiques and collectibles industry.
For the nearly all of their first fifty years of existence, Camel Cigarettes sat at the top of the marketplace. But a shift in consumer tastes toward filter cigarettes, begining in the late 1950s, led to a slow erosion of Camel's market share. To stem this loss, R.J. Reynolds began one of the most clever and effective campaigns in advertising history. On its 75th anniversary in 1988 a suave, new character appeared in the Camel Advertising: Joe Camel. This began the most recent chapter in a tradition of fine advertising started by R.J. Reynolds himself. This book documents the Camel advertising from 1964 to 1995. In addition to traditional posters and signs, these years saw the introduction of hundreds of premiums and merchandise bearing the Camel logos that have found their way into collections of tobacco memorabilia around the world. Each piece is illustrated in full color and current values are given to help the collector.
500 color photos
(SO Schiffer Categorical generated 2021-06-30)
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